Category Archives: social media

Interview: Kate O’Malley of Irish Americans in Support of Somalia

The Irish National Famine Memorial Coffin Ship in County Mayo. Erected "To honor the memory of all who died, suffered and emigrated due to the Great Famine of 1845-1850, and the victims of all famines." (photo courtesy Irish Americans in Support of Somalia)

The drought in East Africa is so massive it threatens over 13 million people with starvation. That is almost as many people as the population of Maryland and Virginia combined.

The hardest hit area is conflict-torn Somalia where UNICEF says that a child dies every 6 minutes. Aid agencies are rushing to save lives. Millions of people have been displaced from their homes in the desperate search for food and water.

But will you see this story in the news? Not often, as reported by the Pew research center. Kate O’Malley of Rhode Island noticed this lack of media attention and took action to do something about it. She started a group called Irish Americans in Support of Somalia. She recently took time to talk about this group and how it connects the past with the present crisis in East Africa.

What gave you the idea to form Irish Americans in Support of Somalia?

I felt frustrated about the lack of media coverage about what was happening in Somalia. My husband is from Ireland and I am Irish American and we have two daughters who have grown up sharing time between both places. We were raised with stories of the bitter devastation of the Great Irish Famine of 150 years ago, when millions perished from starvation or were lost to the coffin ships as they fled in desperation. We felt honoring our history by helping famine victims today was a compelling connection that would resonate with others, so we started this campaign to spread awareness and raise funds to aid in the biggest humanitarian disaster of this century. What’s happening in the Horn of Africa in 2011 is a complex mess and far away, but we hope people, Irish or not, will consider this: In 1831 tens of thousands Native Americans were forcibly relocated with more than half dying on the march now known as the Trail of Tears. Just sixteen years later, despite their suffering and because they understood what starvation meant, members of the Choctaw Nation sent $710 to the starving in Ireland, a huge amount at the time. To this day the Irish are grateful. This history should inspire people to realize that if they could do that then, surely we can each do something today for the starving in Somalia and East Africa.

Do you have fundraising events planned?

Since the start of this campaign a few weeks ago, our focus has been to grow this all-volunteer grassroots campaign through online efforts to spread the word. Just like on St. Patrick’s Day, when everyone can be “Irish”, we’re inviting everyone to “like” our Facebook page or to email us at irishamericansforsomalia@gmail.com .

We’re providing information on how to donate, highlighting compelling historical connections and offering updates about what is happening in East Africa. We’re hoping people will share this information with their own networks, family and friends. This week we met with the Rhode Island Irish Famine Memorial Committee who spearheaded the building of a beautiful memorial to the victims of the Great Irish Famine. As a living memorial, fighting hunger today has always been a part of their mission. They plan to present a donation at an October 9th ceremony at the Memorial in Providence and to encourage their many member Irish American organizations to get behind this effort. Folks should stay tuned for information on upcoming events.

Where will the funds raised by Irish Americans in Support of Somalia be distributed?

We are supporting Edesia, a non-profit, operating its Providence, RI factory around the clock to produce enough Plumpy’nut, to feed 50,000 children a day in the Horn of Africa. Plumpy’nut is designed to treat severe malnutrition in young children who can make a full recovery in just 4 – 8 weeks. Just $50 provides a full life saving treatment. Edesia supplies its products at cost to such organizations as USAID, UNICEF, World Food Programme and Save the Children. Donations help them lower the cost even further so their partners can buy and distribute larger quantities. I visited the plant to see production, learn how it’s being distributed and to meet the people behind Edesia. They’re creating local jobs, they’re saving lives globally, and they need our help now. We’re asking people to donate to them directly at the Edesia donation page and to please write Irish Americans in Support of Somalia in the purpose line of the donation page or on the memo line of their check. This way we can track total donations and determine how effective we’re being.

How can someone get involved with Irish Americans in Support of Somalia?

Helping to spread the word, through Facebook, email, or conversations with family and friends is key to launching this effort and getting people to start paying attention to what’s happening in the Horn of Africa. Our effort is not limited to just Irish Americans, and we are hoping to work with as many individuals and organizations as possible to get the message out. We hope such groups will consider hosting events for this cause, making appeals to their members, or distributing information at their regularly scheduled activities. We have print and electronic materials we can offer. We also ask that people help us with networking and with media contacts, particularly in the Irish American press. If they can make a donation in the name of Irish Americans in Support of Somalia at Edesia Donation Page , all the better.

Article first published as Interview: Kate O’Malley of Irish Americans in Support of Somalia on Blogcritics.

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Filed under advocacy, drought, East Africa, East Africa drought, Edesia, famine, global hunger, History, Ireland, Kenya, malnutrition, plumpy'nut, social media, Somalia, The Roadmap to End Global Hunger, UNICEF, World Food Programme

Twitter, Facebook and Fighting Global Hunger

Twitter and Facebook are everywhere! But can these powerful social media tools help defeat man’s ancient enemy– hunger? Can they support relief operations for famine and drought-ravaged East Africa? Jen Hardy of the charity Catholic Relief Services recently took time to discuss Twitter, Facebook and fighting global hunger.

Can someone use Twitter to mobilize support for famine relief in East Africa and other areas suffering from hunger?

Absolutely! Twitter is a great way for people who share common interests to share information. It’s also a wonderful resource for searches about a particular topic. I suggest doing a few searches on Twitter to find out what people are saying about the drought and food security in East Africa. That way, your advocacy messages will be informed by the conversation that’s already happening.

Go to the Twitter homepage (even if you don’t have an account!) and try searching a few of these terms: drought, famine, East Africa, the name of a specific country (like Kenya or Somalia), and Horn of Africa.

Are there ways to make tweets about global hunger stand out?

Tweets with a link for more detailed information are great. You can share the most interesting tidbit in the text of the tweet, and then add a shortened url that provides further context.

It’s also a good practice to use hashtags when crafting a tweet about a specific topic, such as hunger. A hashtag is simply the “#” sign in front of a search term. On the Twitter platform, using a hashtag creates a clickable link to search for other posts with that same hashtag. It’s also a way to sort information quickly at an event, such as during a local fundraiser for famine relief.

Here are a few tips for using hashtags:

  • Don’t litter each tweet with multiple hashtags. Two or three is plenty.
  • Don’t leave spaces between a multi-word hashtag. For example, use “#HornofAfrica,” not “#Horn of Africa.”
  • Do use What the Trend or another site devoted to explaining hashtags if you’re not sure what something means and to find the best hashtag for a specific topic.

Can Facebook also be used for helping to feed the hungry?

Not only can Facebook help fight global hunger, I think it’s vital for raising awareness of the issue and sharing ways to get involved. A crisis that’s half a world away and slow moving, like the drought in East Africa, is so much more real when we feel a personal connection to the people living through it. Media coverage and advocacy by organizations are just parts of the puzzle in getting people to care. A few of my friends, for example, posted about how sad the pictures coming out of East Africa were, but they didn’t actually make a donation to hunger relief until I reached out through a personal message with a list of several of the most efficient organizations working in East Africa. That personal contact helped them take the final step from empathy to action.

There are so many ways to get involved in hunger relief on Facebook. “Like” a few organizations working in East Africa to get updates right to your Facebook feed. Recruit your friends to “Like” those organizations. Donate to an organization you trust through Facebook Causes. And share your own links to useful information as the East Africa crisis continues. Catholic Relief Services has a good collection of resources if you need a starting point.

Can sites like Blogger, WordPress and others be used to help hunger relief missions overseas?

Any blogging platform can be a wonderful way to share both the need in East Africa and resources for how to get involved. Blogs are a public way to share personal commitment to a cause like hunger relief, and most bloggers are savvy with search engine optimization. Many organizations working in East Africa either have a downloadable button for bloggers or can provide one on request. Blogs are also good platforms for discussing the politics of food aid and budget cuts. Calls to political action should include a link to find elected officials’ contact information .

There’s also a robust community of international aid and development bloggers who offer suggestions and critiques for how development can work better.

What are some other social media sites that can be used to help end hunger worldwide?

Social media facilitates connections between people, so any social media platform can build on existing relationships to help others. YouTube is perfect for those supporters who react to a more visual medium and it integrates well with Facebook in terms of sharing videos. If you’re an early adopter on Google+, search “Sparks” for drought and hunger topics. Post photos of a local awareness event on Instagram, Picasa or Flickr. If you sell your art or handicrafts on Etsy, donate a percentage of your sales to hunger relief, and link to your preferred organization. There are too many possibilities to list, and I’m sure there are many more that haven’t occurred to aid organizations yet (please add your ideas to the comments!).

Congress is proposing cuts to international food aid in the budget. Can Facebook, Twitter and other sites be used to get Congress to support international food aid programs?

Gritty details about the inner-workings of Congress make most people’s eyes glaze over. If you’re going to share anything about an upcoming vote or appropriation process, break it down for your friends and followers. Explain exactly what’s happening in simple terms, provide a clear ask for how they can get involved, and then provide instructions for next steps. If you want a shortcut to this whole process, sign up for the Catholic Relief Services/USCCB joint effort Catholics Confront Global Poverty . The CCGP action alerts break everything down into plain language and clear instructions (plus, we won’t bombard your inbox!).

Twitter is especially useful for contacting representatives. If your representative uses Twitter, send him or her @replies (beginning a tweet with someone’s Twitter handle directs a public message to their attention). It’s a nice way to break through the clutter of emails and phone calls, and the staffer assigned to the account will bring highlights back to the representative.

How can someone contact Catholic Relief Services with questions?

Besides our normal contact information , find us on Facebook , Twitter , LinkedIn and YouTube . Our Twitter feed for journalists is @CRSNews . And if you have any ideas for using social media to fight hunger, find me on Twitter ( @JenHardy ).

Article first published as Twitter, Facebook and Fighting Global Hunger on Blogcritics.

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Filed under Catholic Relief Services, drought, East Africa, East Africa drought, global hunger, malnutrition, social media, The Roadmap to End Global Hunger, West Africa