When Halloween came around in 1960 John F. Kennedy, while campaigning for president, came across a unique trick or treat event. This ghoulish party was not about collecting candy but instead raising money for the UN agency fighting child hunger and disease-UNICEF.
JFK loved it! Kennedy remarked at a shopping plaza in Willow Grove where the UNICEF party took place, “I think that is in the best tradition of this country’s humane and sympathetic effort.” Kennedy continued speaking about fighting hunger and disease in his short speech.
In fact, when JFK became president he even issued a statement from the White House in support of Halloween trick or treat for UNICEF. Kennedy said “UNICEF has caught the imagination of our people–especially our nation’s children whose Halloween collections have become a symbol of concern and an expression of tangible aid.”
See my full commentary at The History News Network: